Artist Spotlight: BE:FIRST

BE:FIRST is a Japanese boy group that has taken the J-pop scene by storm since their debut in 2021. Formed through the survival reality show “THE FIRST”, the seven-member group consists of SOTA, SHUNTO, MANATO, JUNON, RYUHEI, RYOKI, and LEO.

Managed by SKY-HI’s label BMSG, BE:FIRST has quickly become one of the most promising acts in the Japanese music industry. Their unique blend of pop, R&B, and hip-hop elements sets them apart from traditional J-pop boy bands.

Their debut single “Gifted.” was an instant hit, showcasing the group’s vocal prowess and dance skills. However, it was their follow-up single “Masterplan” that truly solidified their status as rising stars. The track’s catchy chorus and slick production perfectly encapsulate BE:FIRST’s modern and edgy approach to pop music.

BE:FIRST has continued to release chart-topping singles and EPs, each showcasing their growth as artists and performers. Their ability to seamlessly blend genres while maintaining a cohesive sound has earned them a dedicated fanbase, affectionately known as BESTY.

As they continue to evolve and push boundaries in the J-pop landscape, BE:FIRST is poised to become one of the defining acts of their generation.