Artist Spotlight: A. G. Cook

A. G. Cook is a British music producer, singer-songwriter, and record label executive who has become a pivotal figure in the experimental pop music scene. Born in 1990, Cook is best known as the founder of the influential record label PC Music and for his role as Charli XCX’s creative director.

Cook’s musical style blends elements of hyperpop, electronic, and avant-garde pop, creating a distinctive sound that’s both futuristic and nostalgic. His production techniques often involve heavy use of synthesizers, pitch-shifting vocals, and glitchy textures.

In 2020, Cook released his debut solo album, “7G”, a massive 49-track project showcasing his versatility as a producer and artist. This was quickly followed by his more concise second album, “Apple”, which further cemented his status as a visionary in the pop music landscape.

The song “Heartache” exemplifies Cook’s ability to blend emotional vulnerability with cutting-edge production, featuring distorted vocals and a pulsating electronic backdrop that’s characteristic of his work.

A. G. Cook’s influence extends beyond his own music, as he’s helped shape the sound of contemporary pop through his collaborations with artists like Charli XCX, Caroline Polachek, and Hannah Diamond. His work continues to push the boundaries of pop music, blurring the lines between mainstream and experimental sounds.