Artist Spotlight: 03 Greedo

03 Greedo, born Jesse Antonio Pratt on July 29, 1997, in Los Angeles, California, is a genre-defying artist who stands as a pivotal figure in the modern West Coast hip-hop scene. Blending elements of traditional rap with melodies that hint at R&B and even psychedelic influences, Greedo’s sound is as unpredictable as his life story. Initially gaining traction through the underground scene, Greedo’s rise to prominence can be largely attributed to his relentless work ethic and distinctive style. He released several mixtapes, but it was the 2018 project “God Level” that showcased his ability to straddle multiple genres with ease. Featuring tracks that oscillate between introspective lyrics and infectious hooks, Greedo’s music resonates with listeners seeking genuine authenticity combined with sonic innovation. Unfortunately, Greedo’s trajectory was interrupted by a 20-year prison sentence stemming from drug-related charges, a development that shocked his burgeoning fanbase. Yet, even from behind bars, Greedo’s influence persisted, with music continuing to emerge and collaborations materializing post-incarceration. His candid exploration of personal struggles and societal issues has made him a voice for many, capturing the zeitgeist of a generation grappling with their own challenges. One of his standout tracks, “Kill Me”, epitomizes his ability to weave vulnerability into hard-hitting lyrics. This track embodies the raw emotion that Greedo channels throughout his work—blending haunting beats with confessional verses that delve into themes of mental health, despair, and the fight for survival in an unforgiving world. The production hints at his knack for musicality, using atmospheric synths juxtaposed against gritty percussion, creating an immersive listening experience. As he continues to navigate the complex landscape of incarceration and artistry, 03 Greedo remains a compelling figure whose impact on hip-hop extends beyond his music, serving as a testament to resilience and creativity in the face of adversity. With an evolving discography and an unyielding spirit, Greedo is an artist to watch as he breaks out from behind bars and into the spotlight once more.